Aqualisa quartz – “simply a better shower” the succeeding paragraphs will feature the case analysis in four parts the situation analysis, the value proposition to consumers, the value proposition to plumbers and the recommended target market aqualisa target market for quartz consumers. Access to case studies expires six months after purchase date publication date: january 16, 2002 this case is accompanied by a video short that can be shown in class or included in a digital. Aqualisa quartz case solution,aqualisa quartz case analysis, aqualisa quartz case study solution, problem statement aqualisa has succeeded in creating a product which is innovative and is the ultimate solution of every consumer in the market. To overcome this barrier aqualisa should provide 10% of the uk master plumbers with an aqualisa quartz shower system as a promotional marketing strategy the cost of the quartz pumped shower is 230, and 10% of the uk master plumbers would amount to 1,000 shower systems being given away for free. Get expert help with aqualisa quartz case analysis, situational analysis, pricing analysis, customer analysis and many more get aqualisa quartz case report from the expert tutors at an affordable price 24x7 online chat support call for expert assistance + 61-7-5641-0117, mail- [email protected]
Aqualisa should first try to push the quartz through showrooms channel and trade shops, which controls around 85% market segment (please refer point 3 in analysis supporting recommendation) in mixer shower. Quartz was a failure for aqualisa, after the launch, after four months there was only a little unity sold the project was initially to attract the customers and plumber around the project bellow different reason that explain the failure. Customer case studies and videos case study case study in may 2001, aqualisa was the first uk company to launch a digital shower (quartz digital) with ease of installation, one-touch controls and consistent temperatures it produced a second award-winning digital product line (axis digital) featuring dual switches in 2004 and followed up. Case analysis aqualisa quartz essay thought in aqualisa case , harry rawlinson, managing director of aqualisa , gives us an example that even with new significant shower product quartz , which seems to be perfect in every aspect, they cannot make a relative progress in uk shower market.
1 aqualisa spent three years and €58 million developing the quartz was the product worth the investment is quartz a niche product or a mainstream product what is the quartz value proposition to plumbers to consumers answer: in my personal opion, it was worth for the aqualisa to spend three years and €58 million developing [. Situation analysis quartz a product by aqualisa in spite being an innovative product that is user-friendly and as per latest trends of the industry is still facing the challenge of increasing the sales for the product after the first four months of the launch. - aqualisa quartz what is the quartz value proposition to plumbers and to the consumers the value proposition to the plumbers is the relative ease of installation that reduces the time by up to 15 days over a standard shower installation.
Aqualisa quartz case analysis aqualisa quartz case analysis 7 july 2016 marketing while aqualisa is a relatively small company, it has invested a great deal of time (three years of development) and money (€58m) toward the creation of this product thus far, and the additional €3 – €4 million for a large-scale consumer campaign. 1 introduction/case study analysis aqualisa quartz shower, the top, state of the art product of the aqualisa, was launched in may 2001 quartz was the result of the intense market research, fantastic piece of technology and design. Marketing case study ii: aqualisa quartz introduction and problem statement aqualisa, a premium british shower manufacturer, is experiencing teething problems with its new line of electronic mixed shower products – quartz.
Aqualisa quartz already has the advertisement about the products so all they should do is to specify the beneficial points of the product, and also present the prize of aqualisa quartz to inform the target who has the middle income as well as those who has high income. Aqualisa will need to convey the positive attributes of the new shower products and overcome the stigma associated with electronic showers from previous generations a strong marketing effort should target establishing the aqualisa quartz shower products as a viable and quality alternative to the existing products available that is ultimately a. Aqualisa swot objective ppp 1 what is the quartz value proposition to plumbers costumer quartz will reduce plumbers installation time from two days to half day , reduce repair work and ease of installation. Aqualisa quartz simply a better shower case study help, case study solution & analysis & the entire body with the shower is normally chrome plated, whilst other finishes are available the pipework or the hose is attached towards the valve body.